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Present [+] Simple
2024







Present[+]Simple is a community-driven platform that bridges sustainability, commerce, and digital experience. 
It is designed to redefine smart consumption by integrating curated product selections, educational content, 
and a digital-first approach to storytelling and engagement.

Overview

Brand Strategy & Concept Development


A research-based approach to defining the brand’s identity, audience, and values.

Design Language & Visual Identity


A sophisticated and detail-oriented design system built for digital platforms.


Platform Development & Marketing Strategy


Seamless integration of content, e-commerce, and community interaction.


The Challenge

How can we make smart consumption desirable & accessible?


The challenge was to create a premium yet accessible brand experience that encourages users
to adopt a more conscious, detail-oriented approach to shopping—without feeling overwhelmed or disconnected.



Balancing sustainability with digital innovation

 
avoiding the cliché of "greenwashing" while maintaining a forward-thinking brand image.

Building a design system

 
that embodies elegance, intelligence, and accessibility – a young, luxurious, and digital-first aesthetic.

Creating an omnichannel brand experience


integrating e-commerce, editorial storytelling, and digital marketing seamlessly.






Brand Strategy & Research
The foundation of Present[+]Simple was built on deep competitive research, 
audience insights,  and UX-focused ideation.

Competitive Analysis & Market Research



  • Studied existing sustainable marketplaces to identify visual, functional,
    and messaging gaps.

  • Found that many sustainable brands lacked a clear, engaging visual language
     and relied heavily on green, earthy tones—often alienating younger audiences.

  • Identified a need for a refined, detail-focused shopping experience that 
    celebrates innovation, precision, and technology alongside sustainability.


    • Target Audience & Consumer Insights



  • The audience consists of urban professionals, young creatives, and 
    tech-savvy consumers who value aesthetics, innovation, and functionality.

  • They seek convenience without compromise, wanting both premium 
    experiences and ethical responsibility.

  • Research showed that small design details significantly influence 
    buying decisions, making precision and storytelling essential.


    • Visual Identity & Design Language

    The brand's visual and digital presence was crafted to communicate smart
    consumption through precision, elegance, and immersive digital interactions.


    Key Design Principles

    Minimal yet Detail-Oriented

     
    A clean and structured aesthetic that highlights product craftsmanship and conscious choices.

    Tech-Forward Yet Warm


    A balance between digital sophistication and human storytelling.

    Young, Elegant & Premium


    Moving beyond conventional "eco" aesthetics 
    toward a modern, refined look.






    Core Visual Elements

    Typography




    A combination of sharp, modern sans-serifs with elegant, editorial serifs to balance innovation with luxury.



    Color Palette

    A sophisticated mix of muted neutrals and sharp contrasts, creating an immersive, digital-
    first feel.

    Motion & Microinteractions



    Subtle animations to emphasize the small details—elevating the sense of craftsmanship and attention to detail.




    Building the Digital & Marketing Ecosystem
    The platform was designed to provide a unified brand experience across all digital touchpoints, ensuring that users engage with a seamless narrative of smart consumption.


     

    Platform UX & UI Development



    • Designed a content-driven shopping experience, blending curated product selections with brand storytelling.
    • Developed a modular interface that adapts to different product categories and educational content.
    • Ensured a fluid, multi-platform experience, with a strong mobile-first approach.






    Content & Marketing Strategy

    Editorial + Commerce


    Integrated long-form storytelling, product transparency, and educational guides into the e-commerce flow.


    Social & Community Engagement


    Built a content calendar for social platforms to highlight product details, customer insights, and ethical brand narratives.


    Digital Advertising & Personalization

    Leveraged data-driven recommendations and AI-powered personalization for a smarter, curated shopping journey.
     Instagram

    Service & Customer Experience

    • Developed a brand tone of voice that reflects approachability, intelligence, and warmth.

    • Implemented a responsive support system that helps users make informed purchasing decisions through detailed product insights



    100% tyvek;

    Design and production of shipping packaging that comes as a carafe and is used as an option for a bag.

    Material use:
    Tyvek - waterproof and made from recycled materials


    Results & Impact

    Stronger Consumer Engagement


    Increased user trust through transparent, high-quality storytelling.

    Industry Recognition


    Established Present[+]Simple as a pioneer in blending sustainability, tech, and premium commerce.








    Key Takeaways

    Present[+]Simple is not just an e-commerce platform


    it is a movement, a mindset, and a seamless digital experience.
    By integrating meticulous design, research-driven branding, and intelligent digital tools,
    the platform empowers a new generation of conscious consumers to shop smarter, 
    without sacrificing quality or aesthetics.






    Technologies & Tools Used

    Figma | After Affects | Illustrator | Premier